Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
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Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

In Lee
Release Date: July, 2012|Copyright: © 2013 |Pages: 451
DOI: 10.4018/978-1-4666-1939-5
ISBN13: 9781466619395|ISBN10: 1466619392|EISBN13: 9781466619401
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Description & Coverage
Description:

As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models.

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Adoption of Mobile Services
  • Analysis and design of Mobile services
  • Emerging Technologies in Mobile Services
  • Information security and privacy
  • Lifecycle Management and Distribution Models
  • Management Intent
  • Mobile Business and Mobile Commerce
  • Mobile Service Applications
  • Mobile Service Development
  • Social Media and Web 2.0
Reviews & Statements

In this work for researchers and industry practitioners, international contributors in business information systems, economics, and telecommunication engineering report on the latest research, theories, and practical experiences related to business models in mobile services. Section 1, on human factors in mobile services, examines consumers' service acceptance models, trust, and psychological perspectives on mobile services. Topics include adoption of mobile video-call services, and consumer adoption of mobile phones in Malaysia. Section 2 addresses user characteristics, specific technology factors, and attitudinal and behavioral perspectives on new mobile technologies. Research is presented on topics such as adoption of mobile reading devices in the book industry, and factors affecting mobile phone use among undergraduates in Turkey. Section 3 discusses business aspects of mobile services management, with chapters on topics such as mobile services as resources for consumer integration of value in a multi-channel environment, and justifying RFID investment to enable mobile service applications in manufacturing and supply chains. Lee is affiliated with Western Illinois University. 

– Book News Inc. Portland, OR
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Editor/Author Biographies
In Lee is a professor in the School of Computer Sciences at the College of Business and Technology at Western Illinois University in the US. He is a two-time winner of the Research Excellence Award in the College of Business and Technology at WIU and is the founding Editor-in-Chief of the International Journal of E-Business Research. He has published his research in such journals as Communications of the ACM, IEEE Transactions on Systems, Man and Cybernetics, IEEE Transactions on Engineering Management, International Journal of Production Research, Decision Support Systems, Computers and Operations Research, International Journal of Production Economics, Business Horizons, Knowledge and Process Management, Journal of Small Business Management, Management Decision, Computers and Education, International Small Business Journal, Computers in Human Behavior, Business Process Management Journal, Computers and Industrial Engineering, and others. Prior to his academic career, he worked for a number of multinational corporations, as well as serving as a consultant for various government agencies and private organizations. His current research interests include web technology development and management, investment strategies for computing technologies, and mobile services. He received his PhD in Business Administration from the University of Illinois at Urbana-Champaign.
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