How to Succeed in the Enterprise Software Market

How to Succeed in the Enterprise Software Market

Craig Le Clair (ADP Brokerage Services, USA)
Indexed In: SCOPUS
Release Date: March, 2005|Copyright: © 2005 |Pages: 250
DOI: 10.4018/978-1-59140-805-5
ISBN13: 9781591408055|ISBN10: 1591408059|EISBN13: 9781591406013
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Description & Coverage
Description:

How to Succeed in the Enterprise Software Market describes enterprise-level information systems that businesses use to support their processes. This book provides a clear and simple framework to help software companies understand this experience, and help them build software products compatible with organizations, humans, and complex customer environments.

How to Succeed in the Enterprise Software Market combines leading research on how technology affects humans and organizations with industry experience and case studies on enterprise software companies. It includes the inside story from case studies on emerging companies including OpenPages, E-Docs, ObjectStore, NewRiver, Inc. and other major buyers of IT services in the financial services industry. This book is a practical guide to results that bridge gaps between hard and soft science views of systems development, academic research, and actual practice.

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Reviews and Testimonials

The first book I've read that really understands the issues of building an enterprise software business and provides tools needed to manage the innovation process.

– Bill Wright President, Wrightsoft Corporation

Many large enterprise software projects fail to meet their goals because the human and organization components of the system are viewed separately from the technology. Le Clair provides that 'interdependent view' required for success. An excellent set of tools for the consultant or business analyst.

– James Watson, Jr. CEO, Doculabs, Inc.

Finally... a book that merges the human and technical aspects of the innovation process into a set of frameworks that can be applied by academics, professionals, and most importantly, the brave new techno-entrepreneurs of today. The book fills a much needed gap in the software industry.

– Peter Morgan Vice President Marketing, OpenPages

Organizations have invested billions of dollars in enterprise software over the past decade. Craig Le Clair has put his finger on the solution - you succeed in the Enterprise Software market by making sure that your customer succeeds. This practical guide shows how to unlock these benefits. A must read for those who deliver software solutions, as well as their customers.

– David P. Norton co-author of The Balanced Scorecard
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Editor/Author Biographies
Craig Le Clair is vice president of Automated Data Processing (ADP), where he is focused on next-generation solutions for the brokerage and financial services market. His career in enterprise systems spans 20 years and began with commercialization of early Internet technology at BBN Communications. BBN designed the initial data communications core for the Internet and pioneered other innovations such as developing the first Internet router and sending the first e-mail. Le Clair has held senior positions with several leading companies in the document management, content management and business process automations markets and has published more than 20 articles on technology and marketing. He holds a bachelor of science degree in economics from Georgetown University and an MBA from George Washington University. He has taught at George Washington University and Montgomery College.
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