Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Yurdagül Meral (İstanbul Medipol University, Turkey)
Release Date: September, 2019|Copyright: © 2020 |Pages: 395|DOI: 10.4018/978-1-7998-0035-4
ISBN13: 9781799800354|ISBN10: 1799800350|EISBN13: 9781799800378|ISBN13 Softcover: 9781799800361
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Description

The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition.

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Digital Advertising
  • Digital Marketing
  • E-Commerce
  • Economic Growth
  • International Business
  • International E-Trade
  • Mobile Technology
  • Online Behavior
  • Tourism Marketing

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Yurdagül Meral is Chair, International Management and Finance Dept. Istanbul Medipol University School of Business and Management Science. She is a CDCS–certificate of documentary credit specialist http://cdcs.ifslearning.ac.uk/holder. Meral earned a PhD in Business Management and Organization and an MBA from Istanbul University. She has 30 years (1986-2016) of ‘International Trade’ finance experience (including two years in Frankfurt) in banking. After having her associate Degree in Business Management from Bogaziçi University, Meral started to work in international trade finance departments of Interbank (has completed one year 'Management Trainee' program), Koç-American Bank (formerly American Express Bank), including Frankfurt Branch and Tekstil Bank and Sekerbank, respectively. She taught International Trade Rules (ICC) and Practise in Banks and Bankers Association.