Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities

Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities

Elena Alcalde Penalver (University of Alcalá, Spain) and Alexandra Santamaría Urbieta (University of Alcalá, Spain)
Release Date: July, 2019|Copyright: © 2020 |Pages: 186
DOI: 10.4018/978-1-7998-0142-9
ISBN13: 9781799801429|ISBN10: 179980142X|EISBN13: 9781799801436|ISBN13 Softcover: 9781799801481
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Description & Coverage
Description:

The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives.

Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Education
  • Business Operations
  • Culture Transfer
  • Digital Media
  • Global Business
  • International Communication
  • International Travel
  • Promotional Material
  • Textual Adaption
  • Tourism Text
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Editor/Author Biographies
Elena Alcalde Peñalver is an Assistant Professor at the University of Alcalá and holds a PhD on Financial Translation from the University of Granada (Spain). She also works as a freelance translator and interpreter and has teaching and research experience at national and international level in the fields of legal and financial translation.
Alexandra Santamaría Urbieta holds a PhD on Tourist Translation from the University of Las Palmas de Gran Canaria and currently works as a teacher and researcher at the University of Alcalá (Spain). She has a degree in Translation and Interpreting by the University of the Basque Country and her facet as a translator has led her to teach specialized translations subjects in several national and international universities. Likewise, she has made public the results of the investigations carried out in the field of translation in several congresses.
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