Trends and Issues in International Planning for Businesses

Trends and Issues in International Planning for Businesses

Release Date: February, 2020|Copyright: © 2020 |Pages: 225
DOI: 10.4018/978-1-7998-2547-0
ISBN13: 9781799825470|ISBN10: 1799825477|ISBN13 Softcover: 9781799825487|EISBN13: 9781799825494
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Description & Coverage
Description:

Small and medium-sized businesses hoping to enter the international business realm have multiple internal and external challenges to overcome before they can expand. Such challenges can include technological developments, market conditions, and reduction in global trade barriers, though these factors are continuously changing. Determining the correct course of action can be difficult depending on the goals of the company.

Trends and Issues in International Planning for Businesses is an essential reference source that focuses on key external and internal factors that enable or disable the creation and enhancement of success opportunities for firms that wish to expand internationally. Featuring research on topics such as cultural norms, international trade, and global marketing, this book is ideally designed for international organizations, small and medium-sized businesses, managers, executives, directors, business consultants, policy managers, business professionals, academicians, researchers, and students seeking coverage on issues that influence firms in their international planning.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Cultural Norms
  • E-Commerce
  • Global Business
  • Global Marketing
  • Globalization Effects
  • Human Resource Management
  • International Trade
  • Political Influence
  • Promotional Strategies
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Editor/Author Biographies

Babayemi Adekunle has Significant experience of Lecturing on various campuses on the Business & Healthcare Management Subject areas on the Bachelors, Masters, Leadership and foundation/Top-up programmes in the UK and beyond; examples of some specific subjects/modules includes: Fundamentals of Health & Social Care(HSC); Contemporary Issues in HSC; The Reflective HSC Practitioner; Collaborative Working in HSC; Models of Care; Contemporary Public Health; Epidemiology & Public Health, Public Health Policy; Final Projects Supervision; Leadership & Management Subject areas. project directed a multinational initiative, engaged in collaborative research to professionalise a thematic ‘social protection agenda’ for select higher education (HE) institutions across a number of the Sub-Saharan region of Africa (South Africa, Ghana, Nigeria, Uganda & Kenya) in partnership with the Learning & Development Directorate of the CIH, Great Britain. Directly contributed to initiatives and led to establishment of Centres of Learning Excellence to deliver CIH accredited ‘curriculum. Developed modular learning, including Masters and Executive study/training programmes, participated in the knowledge impartation as a ‘visiting academic & consultant’.

Husam Helmi Alharahsheh is an experienced senior academic with an extensive experience of teaching, supervision and research within higher education context. His higher education qualification at the undergraduate and postgraduate levels were focused on the fields of business management and higher education management. He is an active contributor to the development of process of wide range of higher education courses at the undergraduate and postgraduate levels in the fields of business, hospitality and education management. He has excellent experience in academic management and leadership within UK higher education institutions. He is also a visiting academic across various universities as well as other academic institutions based in the UK and abroad. His academic and professional experience is developed through working across a wide number of UK based higher education institutions within the public, private as well as not for profit sectors. He has developed links with external networks within the industry to maintain understanding of the key trends and challenges that can be proactively and reactively researched and implemented within curriculum. His contributions in UK and abroad are giving him the opportunity to have further global exposure and understanding of key trends within various sectors. His key research interest are mainly in employability enhancement, internationalization, Globalization, sustainability, Education and enhancement of curriculum at various levels within higher education. His research is communicated nationally and internationally in the form of academic papers and books/book chapters published through highly reputable international academic journals and publishers. He is also actively contributing to enhancement of research quality published through acting as an executive editor of the Global Academic Journal of Economics and Business, associate editor of East African Journal of Economics, Business and Management, and Cross Current International Journal of Economics, Management and Media Studies. Furthermore, He has varied contributions to a wide number of international academic journals as a reviewer including but not limited to the Journal of Media Management and Entrepreneurship (JMME), International Journal of Responsible Leadership and Ethical Decision-Making (IJRLEDM), International Journal of Marketing and Sales Education (IJMSE), Saudi Journal of Business and Management Studies (SJBMS), International Journal of Teacher Education and Professional Development (IJTEPD), International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR), and International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA).

Abraham Pius is a senior academic with extensive experience in teaching, developing and leading academics in professional and executive education programmes in business / hospitality management. Currently, working as a programme leader on business and hospitality management BA (Hons) Top Up programmes, accredited by the University of East London (UEL) for the LCCA. He works with Arden University, as undergraduate and postgraduate senior BL / DL lecturer where he delivers lectures and workshops for the BA (Hons) and Master of Business Administration (Online MBA) students. He has worked for the University International Telematic (UNINETTUNO) Italy, accredited programme in International Tourism, Hospitality and Event Management (MA), as a module leader and dissertation supervisor. He has international exposure having taught students from various nationalities and backgrounds across HNc to Masters’ levels, which evidences his adaptability and multi-leveled skills needed to do well in UK contemporary higher education.

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