Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore), and Francis Pereira (University of Southern California, USA)
Indexed In: SCOPUS
Release Date: October, 2011|Copyright: © 2012 |Pages: 427
DOI: 10.4018/978-1-61350-147-4
ISBN13: 9781613501474|ISBN10: 1613501471|EISBN13: 9781613501481
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Description & Coverage
Description:

Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM).

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • IDM Bundling Strategy
  • IDM Business Models
  • IDM Market Strategies
  • IDM Policy
  • IDM Regulation
  • IDM Technology Platforms
  • Interactive Digital Media (IDM)
  • Pricing of IDM
  • Role of Social Networks in IDM
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Editor/Author Biographies
Ravi S. Sharma is an Associate Professor at the Wee Kim Wee School of Communication and Information at the Nanyang Technological University since 2004. He is the Principal Investigator of an NRF-funded project on Interactive Digital Enterprises. He spent the previous 10 years in industry as Asean Communications Industry Principal at IBM Global Services and Director of the Multimedia Competency Centre of Deutsche Telekom Asia. He has (co-) authored over 100 technical papers in various journals, conferences, trade publications, and the broadcast media.
Margaret Tan is an Associate Professor at the Wee Kim Wee School of Communication and Information, and Deputy Director of the Singapore Internet Research Centre at Nanyang Technological University. Her research focuses on knowledge management and mobilization, electronic trust and security, data protection and privacy, e-Government, and the digital societies. She has published widely over 100 articles in various scholarly journals and conferences, including two books, “The Virtual Workplace,” and “e-Payment: The Digital Exchange.”
Francis Pereira is the Director of Industry Research at the CTM, Marshall School of Business, University of Southern California. His research focuses on business issues in telecommunications, particularly the adoption rates of E-commerce in the small and medium size enterprises, and business models in new multimedia environment and the effects of emerging technologies on these models. Francis has published papers in journals that include the Journal of Communications Networks and the Journal of the Institution of British Telecommunication Engineers.
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Editorial Advisory Board
  • Omar El-Sawy, University of Southern California, United States
  • Kheng Wee Goh, Nexlabs, Singapore
  • Eldon Li, National Chengchi University, Taiwan
  • Arun Mahizhnan, Institute for Policy Studies, Singapore
  • Marcel Marchill, University of Leipzig, Germany
  • Manoj Menon, Frost & Sullivan, Singapore
  • Han Min, Tsinghua University, China
  • Miguel Angel Morales Arroyo, National University of Mexico, Mexico
  • Kiyoshi Nakamura, Waseda University, Japan
  • Desai Narasimhalu, Singapore Management University, Singapore
  • Yoko Nishioka, Komazawa University, Japan
  • Francis Pereira, University of Southern California, United States
  • Narayan Ramasubbu, Singapore Management University, Singapore
  • Vijay Sethi, Nanyang Technological University, Singapore
  • Ravi S. Sharma, Nanyang Technological University, Singapore
  • Margaret Tan, Nanyang Technological University, Singapore
  • Ted Tschang, Singapore Management University, Singapore
  • Patrik Wikstrom, Jönköping International Business School, Sweden
  • Steve Wildman, Michigan State University, United States