Virtual Community Participation and Motivation: Cross-Disciplinary Theories

Virtual Community Participation and Motivation: Cross-Disciplinary Theories

Honglei Li (Northumbria University, UK)
Indexed In: PsycINFO®, SCOPUS
Release Date: March, 2012|Copyright: © 2012 |Pages: 451|DOI: 10.4018/978-1-4666-0312-7
ISBN13: 9781466603127|ISBN10: 1466603127|EISBN13: 9781466603134
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With the power to gather people with similar interests together, virtual communities have gained attention by not only practitioners, but researchers, as well.

Virtual Community Participation and Motivation: Cross-Disciplinary Theories offers in-depth coverage of state-of-the-art research on virtual community participation. This book appeals to those interested not only in virtual communities, but also in virtual worlds, virtual teams, and even online shopping. Virtual community researchers, as well as researchers from diverse fields--computer science, information systems, psychology, sociology, and telecommunications--will find valuable motivation theories discussed in this book.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Behavior theories
  • Belonging or inclusion
  • Community participation frameworks
  • Gift economy perspective
  • Interpersonal relationship
  • Lurking and active participation
  • Power Dynamics
  • Process virtualization
  • Social Capital
  • Social psychological perspective

Reviews and Testimonials

The book’s biggest value lies in the different theoretical perspectives of participation that are discussed and the various different approaches in analysis.

– Emma Stuart, University of Wolverhampton, Online Information Review, Vol. 37, No. 1

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Dr. Honglei Li is currently a senior lecturer of Enterprise Information Systems at School of Computing, Engineering, and Information Sciences, Northumbria University. Before joining Northumbria University, she worked as a lecturer at School of Business & Economics, Swansea University, United Kingdom. She received her BS and M.Phil. in computational mathematics and information systems, respectively, from Nanjing University in China. Later she received her PhD in information systems from The Chinese University of Hong Kong. Her current research interests include virtual communities, virtual worlds, electronic business, business process management, and information systems project management. Being in the field of information systems for many years, she is especially enthusiastic about virtual communities and virtual worlds but keeps a very keen interest in enterprise systems analysis and development. Her two research areas have inspired her to work on both areas in parallel. Her research papers have been published in academic journals such as Information & Management, Journal of the American Society for Information Science and Technology, and International Journal of Electronic Business. She has also presented her research papers in many international conferences including the American Conference on Information Systems and the International Conference on Information Systems.