Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Barbara Ciaramitaro
Release Date: August, 2010|Copyright: © 2011 |Pages: 399
DOI: 10.4018/978-1-61692-808-7
ISBN13: 9781616928087|ISBN10: 1616928085|EISBN13: 9781616928100
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Description & Coverage
Description:

With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers.

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • 3D3C Real Virtual Worlds
  • Business in Virtual Environments
  • Online Gaming and E-Commerce
  • Security and Privacy Concerns of Virtual Worlds
  • Spatial Knowledge Acquisition
  • Standards for E-Commerce in Virtual Worlds
  • V-Commerce
  • Virtual Education
  • Virtual Market Economies
  • Virtual Worlds in the Military
Reviews & Statements

Should I be interested in virtual worlds? That is a question I am often asked. It is one that the authors of this book are also asked, as experts in the field. It is an unusual question once you start to consider it. Virtual worlds, metaverses, are an extension of how we are able to communicate with one another across distance. Virtual worlds have evolved using the technology of the web and of video games. They exist amongst a growing social acceptance that there are digitally mediated forms of communication for business and pleasure. ... For me the bonds and interactions in the metaverse have had a massive impact on the way I work and who I work with. It has also changed how I interact socially with many more people, including the authors and editors of this book. You will see, I hope, this is all very real.

– Ian Hughes, epredator, Metaverse Evangelist and founder of Feeding Edge Ltd
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Editor/Author Biographies
Barbara L. Ciaramitaro, Ph.D., is a professor at Ferris State University in the United States. Before joining the academic world, Dr. Ciaramitaro worked for over 20 years in various industries in managing all aspects of Information Technolog. She is considered a respected author, teacher, and speaker on Web 2.0 technologies and information security. Dr. Ciaramitaro is an avid virtual world enthusiast constantly exploring the many avenues in which virtual worlds are becoming integrated with our daily lives. Dr. Ciaramitaro holds a Ph.D. from Nova Southeastern University with a graduate certificate in Information Security, a M.S. from Central Michigan University and a B.A. in Psychology from Wayne State University.
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