International Journal of Online Marketing (IJOM)

Submit a Paper to the International Journal of Online Marketing (IJOM)

Published Continuous Volume. Est. 2011.

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

ISSN: 2156-1753|EISSN: 2156-1745|DOI: 10.4018/IJOM
The Editor-in-Chief of the International Journal of Online Marketing (IJOM) would like to invite you to consider submitting a manuscript for inclusion in this scholarly journal. The following describes the mission, coverage, and guidelines for submission to IJOM.

Mission

The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, the journal links both theoretical and practical approaches of online marketing to make a proactive contribution to the field.


Coverage

Topics to be discussed in this journal include (but are not limited to) the following:

  • B2B online marketing
  • B2C online marketing
  • B2G online marketing
  • Conceptualization of online marketing
  • E-mail marketing
  • Internet marketing
  • Legal issues related to online marketing
  • Measuring online marketing performance
  • Online advertising
  • Online branding
  • Online community management
  • Online consumer behavior
  • Online customer service
  • Online database marketing
  • Online marketing and Enterprise Resource Planning (ERP)
  • Online marketing and Customer Relationship Management
  • Online marketing and customer trust
  • Online marketing and Total Customer Relationship Management (TCRM)
  • Online marketing communications
  • Online marketing customer behavior
  • Online marketing customer retention
  • Online marketing implementation models
  • Online marketing in developed countries
  • Online marketing in developing countries
  • Online marketing in services
  • Online marketing planning
  • Online marketing practices
  • Online marketing statistics
  • Online marketing strategies
  • Search Engine Optimisation (SEO)
  • Web analytics
  • Web design
  • Web usability


Submission

Prospective authors should note that only original and previously unpublished article manuscripts will be considered. Interested authors must consult the Journal Guidelines for Manuscript Submission at https://www.igi-global.com/publish/contributor-resources/journal-guidelines-for-submission/?titleid=41737 PRIOR to submission. Any further questions may be answered at https://www.igi-global.com/publish/contributor-resources/before-you-write/. All article manuscript submissions will be forwarded to at least three members of the editorial review board of the journal for a double-blind peer review. The final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers.

Starting January 1st, 2022, this journal will be converting from Hybrid Open Access to full Gold Open Access, meaning from January 1st, 2022 onward all of its published contents will be 100% open access and the copyright of the published work will stay with the author(s) ((Note: IGI Global open access journal article manuscript publishing offers authors the Creative Commons Attribution 4.0 International (CC BY 4.0) licensing arrangement. The copyright for the work remains solely with the author(s) of the article manuscript), and the publisher will provide the published contents free of charge globally (there will no longer be subscription fees or payment of any kind required for individuals and libraries to access and utilize the published contents).

Once the journal is converted to Gold Open Access in 2022 and will no longer have subscription revenue backing it, the journal will be heavily reliant on Open Access Article Processing Charges (APCs) payment provided by either the author(s) or his/her/their respective institution or another funding agency, AFTER the article manuscript submission has been through a full double-blind peer review and the Editor-in-Chief at his/her full discretion has decided to accept the manuscript based on the results of the double-blind peer review process. The APC will offset the costs of all of the activities associated with the publication of the article manuscript, including the digital tools used to support the manuscript management and review process, the typesetting, formatting and layout, online hosting, the submission of the journal’s content to numerous abstracts, directories, and indexes, third party software (plagiarism checks), editorial support which includes manuscript tracking, communications, submission guideline checks, communications with authors and reviewers, as well as all promotional support and activities which includes metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents; and the fact that all published articles will be freely accessible and able to be posted and disseminated widely by the authors.

The Article Processing Charge (APC) for this journal is currently set at $2,050 USD and authors will not be asked to provide payment of the APC fee (directly to the publisher) until AFTER their manuscript has gone through the full double-blind peer review process and the Editor-in-Chief at his/her full discretion has decided to accept the manuscript based on the results of the double-blind peer review process. Please note that there is absolutely NO correlation between the APC (Article Processing Charge) being paid by the author and the results of review process outcomes.

For more information on APCs and Open Access Publishing please visit IGI Global’s open access publishing page here. Funding should be secured before submitting to an IGI Global open access journal. Researchers who are uncertain where to find funding for OA processing charges can visit IGI Global's Open Access Funding Resources Page. It is recommended to read the following article published by Web of Science, “A researcher’s complete guide to open access papers”.



All inquiries should be directed to the attention of:

Dr. Hatem El-Gohary
Editor-in-Chief
International Journal of Online Marketing (IJOM)
E-mail: hatem.elgohary@bcu.ac.uk