A Comparative Web Usage Study of Users in Navigational Web Searching

A Comparative Web Usage Study of Users in Navigational Web Searching

DOI: 10.4018/978-1-7998-0961-6.ch002
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Abstract

This chapter highlighted the differences of users' behaviors between native English-speaking users and Chinese users as the biggest example of non-native English-speaking users. To do as such, the author of this chapter began by discussing the background of earlier web usage studies followed by a literature review on comparative studies that are on the basis of users with different language preferences. Afterwards, since earlier web log analyses are based on web transactions collected from mainly native users, the author of this chapter investigated the feasibility of generalization of former findings for navigational searching to the rest of the users by comparing two web log transactions from two groups of users with different localities in respect to the state-of-the-art in web searching.
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Study Design

To successfully investigate this case, we first needed to make sure that non-native users have a different searching behaviors compared to native ones. Consequently, our Web usage study consisted of two parts; in first part, we prepared an evaluation based on AOL and SogouQ. AOL is a Web service provider based in New York City and Sogou is a Chinese Web search engine based in Beijing. Aforementioned evaluation is discussed in details in section Evaluation. Results of this experiment are discussed in Evaluation Result. Second part of this research is a comparative study between native and no-native users. We specifically designed this study to discuss AOL and SogouQ in details in respect to a particular set of metrics. Details of such study are discussed in section Web usage mining. Results of this comparative study are discussed in section Study Outcome. Finally, in conclusion we gave a summary of this study.

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