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A Conceptual Model of Emerging Mobile Travel Apps for Smart Tourism Among Gen X, Gen Y, and Gen Z

A Conceptual Model of Emerging Mobile Travel Apps for Smart Tourism Among Gen X, Gen Y, and Gen Z

Phoebe Yueng Hee Sia (Graduate School of Business, Universiti Sains Malaysia, Malaysia), Siti Salina Saidin (Faculty of Hospitality, Tourism, and Wellness, Universiti Malaysia Kelantan, Malaysia), and Yulita Hanum P. Iskandar (Graduate School of Business, Universiti Sains Malaysia, Malaysia)
Copyright: © 2022 |Pages: 32
DOI: 10.4018/978-1-7998-6904-7.ch009
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Abstract

Mobile travel apps are essential tools in trip planning; they provide local insights and recommendation on destinations. Smart tourism features the extensive use of information and communication technology (ICT) which is a new evolution of old-style tourism and e-tourism, emphasised on two approaches: augmented reality (AR) and big data (BD). Several tourism studies have discussed the positive and negative impacts of adopting smart mobile travel apps in the tourism industry. Different factors may affect the app's adoption and acceptance of new technology. However, the level of adoption of smart mobile travel apps depends on the traveller's characteristics as each generation has different characteristics in the adaptability of smart technology. Therefore, this research model is based on the integration of the DeLone and McLean IS success (IS) model and consumer acceptance and use of information technology (UTAUT2) model to determine the factors influencing behavioural intention to use mobile travel apps for smart tourism among Generations X, Y, and Z.
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Background

The emergence of mobile apps for smart tourism has raised the trends of personalization and privacy paradox (Litsa, 2018). In terms of convenience, digital media usage favours mobility and it leads to the rapid development of mobile apps. From app download statistics (Figure 1), 197 billion in 2017 and 149 billion in 2016 have been downloaded respectively and it was projected that this will increase to 352 billion by the year 2021 (Dogtiev, 2019). Thus, mobile apps are essential promotion tools for the company to advertise their services or products.

Figure 1.

Number of Mobile App downloads worldwide

978-1-7998-6904-7.ch009.f01

From another statistic, the estimated worldwide mobile apps users are 1.2 billion at the end of 2012 while it was expected to reach 4.4 billion by the end of 2017 (Kuan, Ann, Mohd Badri, & Tang, 2014).

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