MLA
Nguyen, Dung Thuy, Kunio Shirahada and Michitaka Kosaka. "A Consideration of Value Co-Creation in Branding of University Research-Laboratories." Advertising and Branding: Concepts, Methodologies, Tools, and Applications. IGI Global, 2017. 1737-1756. Web. 24 Apr. 2018. doi:10.4018/978-1-5225-1793-1.ch080
APA
Nguyen, D. T., Shirahada, K., & Kosaka, M. (2017). A Consideration of Value Co-Creation in Branding of University Research-Laboratories. In I. Management Association (Ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 1737-1756). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-1793-1.ch080
Chicago
Nguyen, Dung Thuy, Kunio Shirahada and Michitaka Kosaka. "A Consideration of Value Co-Creation in Branding of University Research-Laboratories." In Advertising and Branding: Concepts, Methodologies, Tools, and Applications, ed. Information Resources Management Association, 1737-1756 (2017), accessed April 24, 2018. doi:10.4018/978-1-5225-1793-1.ch080
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