The ethical and environmental effects of AI-powered consumer behaviour media discourse are examined. Mixed-methods research uses ethics, questionnaires, and qualitative content analysis. It explores how AI-curated media affects consumer environmental sustainability knowledge, beliefs, and behaviours. A 100-respondent study examined demographic groups' engagement with AI-generated environmental information, AI's impact on consumer awareness and behaviour, accuracy trust, and AI platforms' perceived sustainability responsibility. Many demographic groups are linked to AI-generated information, suggesting that AI could dramatically impact consumer environmental sustainability knowledge and conduct. AI-generated content raised environmental awareness and changed habits. These findings stress ethical AI content curation, including transparency, precision, and sustainability. The report states that customers expect AI platforms to morally improve environmental sustainability and educate and conscientize society to attain sustainability goals.
TopIntroduction
The convergence of artificial intelligence (AI) in the analysis of consumer behaviour in media discussions and its impact on environmental sustainability is a complex area of study that has gained significant interest in academic and practical circles. The widespread adoption of AI technology has fundamentally transformed the processes of creating, organising, and consuming media material, leading to substantial impacts on consumer behaviours and, consequently, environmental sustainability practices. This study seeks to analyse the ethical consequences of AI-driven consumer behaviour media discourse and its effect on environmental sustainability, with the goal of gaining a thorough grasp of the complex dynamics involved.
AI technologies, utilising algorithms and machine learning, have become essential in customising consumer experiences, moulding media discussions, and impacting consumer choices and actions. The utilisation of these technologies within consumer media can have both beneficial and bad effects on environmental sustainability initiatives, as indicated by Dwivedi et al. (2021). AI can facilitate sustainability by incentivizing environmentally conscious customer behaviour through tailored content. On the other hand, it can lead to higher levels of consumption that put pressure on natural resources and worsen environmental degradation (Chuang & Yang, 2020). The ethical considerations of the use and utilisation of AI in media discussions concerning consumer behaviour are of utmost importance, especially when it comes to advocating for sustainable environmental policies.
The increasing dependence on AI in media platforms gives rise to crucial ethical inquiries on the accountability of media artists and platforms in influencing consumer behaviour towards more environmentally sustainable practices. These issues encompass the clarity of AI algorithms, the possibility of prejudice in AI-generated material, and the wider ramifications of AI-facilitated consumer behaviours on environmental sustainability (Lin, 2019). To tackle these ethical concerns, one must possess a sophisticated comprehension of the interplay between AI-powered media communication, consumer conduct, and ecological sustainability.
This study incorporates a range of interdisciplinary viewpoints, combining knowledge from fields such as media communication, AI ethics, consumer behaviour theory, and environmental sustainability literature. This study seeks to shed light on how AI technologies impact consumer behaviour and, consequently, environmental sustainability by analysing the ethical implications of AI in consumer media discourse. By doing this, it aims to make a meaningful contribution to the establishment of ethical principles and procedures for the utilisation of artificial intelligence in media. Additionally, it strives to encourage consumer behaviours that prioritise sustainability and align with larger environmental sustainability objectives.