A Globetrotter to the Future of Marketing: Metaverse

Review Of Literature

Wearable technology and immersive experiences are two examples of technological advancements that are mentioned when businesses discuss “the Metaverse.” A continuous digital environment that exists even when you aren't playing the game is what's meant by an immersive experience (which blends features of the digital and physical worlds). However, it is not required for certain locales to only be reachable through augmented or virtual reality. Fortnite and other virtual worlds have begun to refer to themselves as “the Metaverse.” The game's features can be accessed by players on their personal computers, video game consoles, and even mobile phones (Seok, 2021). The Metaverse is viewed by many of the companies that have joined it as a cutting-edge marketplace where people can sell, buy, and trade goods. This is among the main motives for why these companies have joined the bandwagon. The procedure is not as straightforward as it might seem at first glance, but it is compatible with far more accurate Metaverse views and allows you to transport virtual items like clothing or automobiles from one level to another. Although some proponents of the idea have asserted this, there is no validity to the assumption that emerging technologies such as NFTs will enable the creation of movable digital assets. It would take a massive effort for a single firm to move things from one virtual environment or video game to another.