MLA
Yilmaz, Recep, and Nurdan Oncel Taskiran. "A Model Proposal for Advertising Aestheticization." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 524-532. https://doi.org/10.4018/978-1-4666-7357-1.ch023
APA
Yilmaz, R. & Taskiran, N. O. (2015). A Model Proposal for Advertising Aestheticization. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 524-532). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch023
Chicago
Yilmaz, Recep, and Nurdan Oncel Taskiran. "A Model Proposal for Advertising Aestheticization." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 524-532. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch023
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