Abstract
Mobility as a service (MaaS) is considered as a new solution to the transport needs, and it makes the travel convenient with large alternatives. This solution has some peerless advantages for individuals and organizations, and it provides not only accessibility and openness but also a quick and unique payment possibility. From this viewpoint, this chapter aims to address the relationship between individuals, organizations, and society according to MaaS. Some technological solutions about MaaS can allow increasing the quality of work and social life widely. Therefore, this chapter provides an overview of MaaS and individuals as a household member, work-force, entrepreneur, and an important part of society because, at the basis of all sectors, there is an individual either as a service provider or as a beneficiary. And the purpose-driven approach of the international corporations reorients the individualistic demands globally.
TopMethodology
The idea of this chapter is to provide a basic theoretical frame for MaaS and its sustainable impacts. According to this idea, the secondary data collected from other sources, and basic information collected by related agencies are used. It is aimed to provide a practical and detailed guide to understand this new service, since the importance of behavioral studies that are aware of the change in travel behaviors, and the reflections of psychological, sociological and organizational on mobility services. This literature search is based on the general scanning model, also known as qualitative research methods by using secondary data to draw attention to new technological solutions developed in business management in different sectors. That is to say, this theoretical study emphasizes contextual variables of MaaS, makes a point of recognizing these variables explicitly rather than as inputs and outputs. It can be said that, the fundamental theoretic purpose of the author in this chapter is to combine behavioral and technological variables to explain changes in the mobility service.
Key Terms in this Chapter
ITF: International Transport Forum.
Waymo: Waymo LLC is a self-driving technology company with a mission to create a new way forward in mobility.
BlaBlaCar: It is an online market includes mobile apps and websites for carpooling.
Lyft: Lyft Incorporated, commonly known as ridesharing or a transportation network company.
ICV: Intelligent connected vehicle.
GrabTaxi: Grab Holdings Incorporated, commonly known as Grab or GrabTaxi. It is a multinational ride-hauling company.
MaaS: Mobility as a service.
ADAS: Advanced driver assistance systems.
Social Sustainability: It is a framework that promotes wellbeing within an organization’s members while also supporting the ability of future generations to maintain a healthy community.
Environmental Sustainability: It is about how to represent the relationship between the needs and the environment, and it is concerned with whether environmental resources will be protected and maintained for future generations.
Startup: It is a fledgling business enterprise to seek effectively develops, and validates a scalable business model.
Moovit: Moovit Inc. is an mobility as a service provider and journey planner application.
INRIX: Inrix Incorporated, commonly used for reaching location-based data and analytics.