A Study on Adventure Tourism and Mountaineering Practice as a Business Perspective Among the Northern Region of India

A Study on Adventure Tourism and Mountaineering Practice as a Business Perspective Among the Northern Region of India

Lokesh Kumar (Assam University, India) and Jaya Bharath Reddy (Acharya Nagarjuna University, India)
DOI: 10.4018/979-8-3693-0823-3.ch001
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Abstract

This study was conducted with the goals of determining the current state of the adventure tourism-related market and organizations already in operation, as well as attempting to zero in on the factors that will be most important in the development of adventure tourism as a commercial enterprise in Ladakh, Himachal Pradesh, and Arunachal Pradesh in the future. The study includes a discussion on the prospects of the adventure tourism industry as well as its probable potential to change the country in such a way that it moves closer to the adventure tourism business. In the theoretical framework, the positive aspects of adventure tourism were discussed; in the study effort, evidence that support the theoretical notion was brought forth. The theory section of the study discusses a variety of subjects pertaining to adventure tourism, including human psychology in relation to it, the history of adventure tourism, and the current market scenario of adventure tourism-related commercial organizations in Ladakh, Himachal Pradesh, and Arunachal Pradesh as chosen study areas.
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2. Background Of The Study

The world's most dynamic sector right now is the travel and tourism industry. A new era of improved cultural longevity and economic importance for all nations may be ushered in by rising international tourism (Ajitha, 2004). This sector of the economy is well-known throughout the world, in both developed and developing nations, and it aids in the good social development of both. The national economies, labor markets, land-use regulations, and tax receipts of numerous countries have all been impacted by tourism (Clawson and Johnson, 2004). Adventure tourism is the act of visiting a location specifically with the intention of partaking in one or more adventurous activities. Any time of year, anywhere in the world, adventure tourism is possible (Sung, Morrison and O’Leary, 1996). It always calls for a minimum of one night of hotel, if not many more. In recent years, the number of tourists looking for thrilling new experiences has soared. Outside of the bustling summer months, travellers seeking a genuine experience frequently look for festivals off the beaten route. For travellers looking for distinctive tourist experiences, adventure tourism has emerged as a pillar. As consumers look for authentic experiences in today's globalized economy, adventure tourism is on the rise. The desire to discover new and interesting vacation spots allows these uncharted locales to look for uncharted areas where they might have amazing experiences (Kang, Hsu and Wolfe, 2003). Therefore, the researcher makes an effort to investigate the practice of adventure tourism and mountaineering from an economic viewpoint in northern India, particularly in Ladakh, Himachal Pradesh, and Arunachal Pradesh.

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