A Study on Performance of E-Commerce Web Applications

Introduction

In the present-day scenario, the World Wide Web (WWW) is an important and popular information search tool. It provides convenient access to almost all kinds of information from education to entertainment. The World Wide Web is the key source of information and it is growing rapidly. The growth of World Wide Web and technologies has made business functions to be executed fast and easier. E-commerce has provided a cost efficient and effective way of doing business. As a large amount of transactions are performed through ecommerce sites and the huge amount of data is stored, valuable knowledge can be obtained by applying the Web Mining techniques. Using Web Mining, companies can understand customer behaviour, improve design of e-commerce site, improve customer services and relationship, and measure the success of marketing efforts and to provide personalized services. The extension in web mining research will lead to success of e-commerce sites and also it will improve the services for customers. In e-commerce websites, you can sell, advertise, and introduce different kinds of services and products in the web.