Academic Tourism: A Segment on the Rise

Abstract

This chapter aims to present the academic tourism segment as a rising trend that can improve indicators, both academic and marketing, of tourist destinations. On the one hand, economistic arguments were presented; on the other, the academic tourist can be highlighted as a source of reliable information about the destination. That is, returning to their place of origin, the individual will share their experience with other people, including students, commenting on their experiences at the university, and of course, on the receiving destination. At this time, both the power of attraction of their listeners to the place will increase and will act as a paradiplomacy. However, both financial aspects (impacts of academic tourism) and marketing (influence on the image of the destination) are strong arguments for betting on this segment, both from the academic literature, as well as destinations with good universities.