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Accelerated Digital Transformation: A Framework for Leading Digital Innovation and Change

Accelerated Digital Transformation: A Framework for Leading Digital Innovation and Change

Deepak Arora (Crowley, USA), Breann Alexus Waiters (University of North Florida, USA), and Lakshmi Goel (University of North Florida, USA)
Copyright: © 2022 |Pages: 13
DOI: 10.4018/978-1-6684-3453-6.ch009
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Abstract

The pandemic has accelerated the need for organizations to embrace digital strategies for processes that are both internally as well as externally facing. The demand for innovation in how a firm serves customers, supports teams, and empowers employees has necessitated the adoption of digital solutions. In this chapter, the authors provide a framework for how organizational leaders can envision digital transformation in a way that is in alignment with business strategy. Digital innovation, while left to the IT enterprise in the past, is now elevated to the level of organizational strategy and can be instrumental to business competitiveness and continuity. Strategic digital transformation can help organizations build agility and resilience, capabilities that have proven to be essential in the face of unpredictable forces, such as those experienced during the COVID-19 pandemic.
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2. A Framework For Digital Innovation And Change

2.1 Literature Review

Digital Transformation is using digital technology in all areas of business that enables an organization to lead with better decisions through data analytics, implement effective processes, and deliver superior value to our customers and employees. Prior literature indicates that there are certain elements in common in digital transformation strategies that are independent of the industry or firm (Matt et al., 2015). There are some models for digital transformation that exist in prior research. Figure 1 below represents one such simple model of digital transformation along the dimensions of operational and functional strategies.

Figure 1.
978-1-6684-3453-6.ch009.f01
Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & information systems engineering, 57(5), 339-343.

Similarly, financial aspects have been considered critical in value creation and structural changes enabled by the use of technologies for digital transformation.

Figure 2.

978-1-6684-3453-6.ch009.f02
Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & information systems engineering, 57(5), 339-343.

While these models provide a starting point to link digital transformation to business strategy considerations, they fall short in describing the nature of digital transformation itself, often simplifying all transformation efforts as the use of technologies.

We build on this prior literature to provide a digital blueprint that is more encompassing of various factors within the dimensions of digital transformation. Our blueprint is substantiated by examples from the industry.

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