Achieving Competitive Advantage through Innovation: The Case of the Shanghai Supermarket

Achieving Competitive Advantage through Innovation: The Case of the Shanghai Supermarket

Wei Song (Thompson Rivers University, Canada)
DOI: 10.4018/978-1-4666-0948-8.ch008
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

Innovation in the service/retail sector has not been fully examined in the non-Western literature. This preliminary work presents a study that was conducted in Shanghai, China. Three sets of the literature are consulted: Porter’s Generic Strategies Model, Hunt’s Resource Advantage Theory (R-A), and previous studies in the service and retail sectors. Findings developed from six selected successful Chinese supermarket companies have identified three types of innovation adopted by Chinese retailers: Technology based, non-technology based, and resource based innovation. The study takes a qualitative approach by using the methods of documentation survey and in-depth interviews with a panel of ten supermarket experts. Some managerial implications are explicated, and the limitations of the study and directions for future studies are discussed.
Chapter Preview
Top

Literature Review

The very purpose of innovation is to enable firms to create differentiation in order to gain a competitive advantage. With the relevance of this study, two sets of the literature have been consulted: three schools of study in competitive advantage and the studies regarding the innovation in the service/retailing sector.

Complete Chapter List

Search this Book:
Reset