MLA
Mohan, Ashutosh and Shikha Lal. "Achieving Supply Chain Management (SCM)-Customer Relationship Management (CRM) Synergy Through Information and Communication Technology (ICT) Infrastructure in Knowledge Economy." Enterprise Information Systems: Concepts, Methodologies, Tools and Applications. IGI Global, 2011. 1553-1571. Web. 24 Apr. 2018. doi:10.4018/978-1-61692-852-0.ch609
APA
Mohan, A., & Lal, S. (2011). Achieving Supply Chain Management (SCM)-Customer Relationship Management (CRM) Synergy Through Information and Communication Technology (ICT) Infrastructure in Knowledge Economy. In I. Management Association (Ed.), Enterprise Information Systems: Concepts, Methodologies, Tools and Applications (pp. 1553-1571). Hershey, PA: IGI Global. doi:10.4018/978-1-61692-852-0.ch609
Chicago
Mohan, Ashutosh and Shikha Lal. "Achieving Supply Chain Management (SCM)-Customer Relationship Management (CRM) Synergy Through Information and Communication Technology (ICT) Infrastructure in Knowledge Economy." In Enterprise Information Systems: Concepts, Methodologies, Tools and Applications, ed. Information Resources Management Association, 1553-1571 (2011), accessed April 24, 2018. doi:10.4018/978-1-61692-852-0.ch609
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