MLA
Ocampo, Lanndon,et al. "Adoption of Online Marketing for Service SMEs with Multi-Criteria Decision-Making Approach." Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, edited by Anil Kumar, et al., IGI Global, 2017, pp. 226-243. http://doi:10.4018/978-1-5225-0997-4.ch013
APA
Ocampo, L., Alarde, R. M., Kilongkilong, D. A., & Esmero, A. (2017). Adoption of Online Marketing for Service SMEs with Multi-Criteria Decision-Making Approach. In Kumar, A., Dash, M. K., Trivedi, S. K., & Panda, T. K. (Ed.), Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (pp. 226-243). IGI Global. http://doi:10.4018/978-1-5225-0997-4.ch013
Chicago
Ocampo, Lanndon and Rosalin Merry Berdin Alarde, Dennis Anthony Kilongkilong, and Antonio Esmero. "Adoption of Online Marketing for Service SMEs with Multi-Criteria Decision-Making Approach." In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. edited by Anil Kumar , Manoj Kumar Dash , Shrawan Kumar Trivedi , and Tapan Kumar Panda, 226-243. Hershey, PA: IGI Global, 2017. http://doi:10.4018/978-1-5225-0997-4.ch013
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