Advanced Issues of Internationalization, International Entrepreneurship, and Entrepreneurial Marketing in SMEs

Advanced Issues of Internationalization, International Entrepreneurship, and Entrepreneurial Marketing in SMEs

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: © 2017 |Pages: 15
DOI: 10.4018/978-1-5225-1923-2.ch090
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Abstract

The purpose of this article is to summarize the insights from the literature review focusing on the advanced issues of internationalization, international entrepreneurship, and entrepreneurial marketing in SMEs. SMEs with a higher degree of internationalization, international entrepreneurship, and entrepreneurial marketing are able to innovate more, as well as protect and exploit better those innovations. Without appropriate capabilities and knowledge, international expansion of SMEs may not lead to the improved performance. Thus, an important role of SME managers is to establish their capabilities that are useful for the execution of internationalization, international entrepreneurship, and entrepreneurial marketing in global business. Extending collaboration to the international arena through internationalization, international entrepreneurship, and entrepreneurial marketing can strengthen the opportunities for SMEs.
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Theoretical And Practical Review Of The Literature

The literature review indicates the advanced issues of internationalization in SMEs, the advanced issues of international entrepreneurship in SMEs, and the advanced issues of entrepreneurial marketing in SMEs.

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