Affiliate Marketing for Entrepreneurs: The Mechanics of Driving Traffic to Enhance Business Performance

Affiliate Marketing for Entrepreneurs: The Mechanics of Driving Traffic to Enhance Business Performance

Shailja Dixit (Amity University, India) and Hitesh Kesarwani (Amity University, India)
Copyright: © 2018 |Pages: 20
DOI: 10.4018/978-1-5225-2656-8.ch006
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Abstract

Selling and marketing of both the products and services have undergone sea changes, in the last decade or so, with greater focus on internet marketing Expanding coverage of internet allows spreading of products without involving huge additional investments in distribution system. The internet technology has existed for more than 40 years now, yet it was the introduction of the World Wide Web (WWW) that caused its fast market penetration (Chaffey, 2003). In only four years, the internet reached an audience of 50 million users in the USA. It took the television over 13 years and the telephone over 75 years to reach this number (Angeli & Kundler, 2008). Considering that, the internet can said to be the fastest spreading information media in today's world. The strength of the WWW was the power to provide easy access to information using a network of web sites (Chaffey, 2003). Of course, many people realized the huge possibilities of this media. Companies saw big marketing opportunities as internet user numbers increased (Zeff, 1999). The chapter will try to seek the performance and effectiveness of current techniques of internet marketing and at the same time to identify the potential of new and emerging techniques for further strengthening the internet marketing with special emphasis on Affiliate Marketing.
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Different Techniques In Internet Marketing

Different techniques are used in internet marketing. They are as follows affiliate marketing, viral marketing, email marketing.

Affiliate Marketing

An affiliate marketing scheme is also known as associate marketing scheme. This establishes a relationship in which a merchant pays the affiliate for links that are generated from the affiliate site to the merchant site. A simple example for this would be a merchant wanting to sell his products through affiliate marketing. He would offer a affiliate marketing program say X affiliate marketing program. They would provide a link or a banner advertisement to an affiliate who becomes their member. Once the affiliate is a member he can put up that link on his website. Once somebody makes a sale through his website, the merchant can track which affiliate was responsible for that sale and pay a suitable commission to them. This is the most common affiliate marketing scheme available. This is typically called pay per sale or pay per action. But some of the companies want results for survey or want leads generated for them. They take the help from affiliates and pay them a commission when ever an affiliate gets a survey form filled through his site or generates a lead. This is typically called pay per lead.

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