MLA
Pennington, Robert. "Affording Cultural and Social Presence in E-Marketing." Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, IGI Global, 2005, pp. 304-317. https://doi.org/10.4018/978-1-59140-327-2.ch019
APA
Pennington, R. (2005). Affording Cultural and Social Presence in E-Marketing. In Y. Gao (Ed.), Web Systems Design and Online Consumer Behavior (pp. 304-317). IGI Global. https://doi.org/10.4018/978-1-59140-327-2.ch019
Chicago
Pennington, Robert. "Affording Cultural and Social Presence in E-Marketing." In Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, 304-317. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-327-2.ch019
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