Agent-Based Negotiation in E-Marketing

Agent-Based Negotiation in E-Marketing

V. K. Murthy (University of New South Wales, Australia) and E. V. Krishnamurthy (Australian National University, Australia)
DOI: 10.4018/978-1-59140-553-5.ch017
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Abstract

This article describes in brief the design of agent-based negotiation system in e-marketing. Such a negotiation scheme requires the construction of a suitable set of rules, called protocol, among the participating agents. The construction of the protocol is carried out in two stages: first expressing a program into an object-based rule system and then converting the rule applications into a set of agent-based transactions on a database of active objects represented using high-level data structures.

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