AI and Social Media Analytics: Leveraging Real-Time Data for Entrepreneurial Growth

Abstract

This chapter explores the transformative impact of AI and social media analytics on entrepreneurial growth. It delves into how these technologies enable businesses to harness real-time data for personalized marketing, customer engagement, and market research. The discussion highlights key trends such as advanced personalization, AI-driven content creation, and predictive analytics, alongside the integration of AI with augmented and virtual reality. Challenges, including data privacy concerns, integration issues, and the complexity of AI models, are also addressed. The chapter concludes with insights into future innovations and their potential to drive sustainable growth. Entrepreneurs are encouraged to leverage these tools effectively while navigating the associated challenges to remain competitive in the digital age.