AI-Driven Digital Marketing in Kazakhstan: Opportunities and Challenges for Vocational Education and Training

Abstract

This chapter examines Kazakhstan's distinctive digital marketing scene and the transformative potential of artificial intelligence technologies in reshaping vocational education and training. Over the past five years, the rapid evolution of Artificial Intelligence (AI) technology has opened up unprecedented opportunities for vocational education. This book chapter not only explores the promise of artificial intelligence in vocational education through the lens of digital marketing but also emphasizes the transformative power of artificial intelligence. The present artificial intelligence technology introduces innovative application models, such as assisted teaching and learning, which empower teachers to craft personalized instruction and offer real-time support to students. The contemporary artificial intelligence-driven digital marketing for vocational education delivers a hopeful glimpse into the future of vocational education enriched by technology, instilling a sense of optimism and excitement about the possibilities.