AI in B2B Marketing and Its Applications in the Hospitality Industry

Abstract

The integration of Artificial Intelligence (AI) into Business-to-Business (B2B) marketing within the hospitality industry is revolutionizing traditional practices, enhancing efficiency, and fostering innovation. Leveraging tools such as machine learning, predictive analytics, and automation, AI enables businesses to optimize operations, personalize customer experiences, and drive strategic partnerships. AI applications, including dynamic pricing, customer segmentation, and event planning optimization, have proven instrumental in addressing complex industry challenges. However, adoption is met with barriers such as data privacy concerns, skill gaps, and integration with legacy systems. Through case studies like Marriott and Accor Hotels, this study explores AI's transformative role in B2B marketing, emphasizing its potential to reshape industry dynamics and achieve sustainable growth. Despite challenges, the findings highlight AI's capacity to foster competitive advantage and innovation, paving the way for future advancements in the hospitality sector.