MLA
Liu, Ran, and Des Thwaites. "Ambush Marketing." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 100-115. https://doi.org/10.4018/978-1-4666-7357-1.ch005
APA
Liu, R. & Thwaites, D. (2015). Ambush Marketing. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 100-115). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch005
Chicago
Liu, Ran, and Des Thwaites. "Ambush Marketing." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 100-115. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch005
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