MLA
Reepu, et al. "An Empirical Investigation in Understanding the Role of Artificial Intelligence in Enhancing the Patient Experience." AI Marketing and Ethical Considerations in Consumer Engagement, edited by Arjun J Nair, et al., IGI Global Scientific Publishing, 2025, pp. 347-358. https://doi.org/10.4018/979-8-3373-3476-9.ch018
APA
Reepu, Kaur, G., & Sharma, S. (2025). An Empirical Investigation in Understanding the Role of Artificial Intelligence in Enhancing the Patient Experience. In A. J Nair, S. Manohar, A. Mittal, & N. Patwa (Eds.), AI Marketing and Ethical Considerations in Consumer Engagement (pp. 347-358). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-3476-9.ch018
Chicago
Reepu, Gaganjot Kaur, and Shalini Sharma. "An Empirical Investigation in Understanding the Role of Artificial Intelligence in Enhancing the Patient Experience." In AI Marketing and Ethical Considerations in Consumer Engagement, edited by Arjun J Nair, et al., 347-358. Hershey, PA: IGI Global Scientific Publishing, 2025. https://doi.org/10.4018/979-8-3373-3476-9.ch018
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