MLA
Pandey, Jaya Rani, et al. "An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products." Dynamic Perspectives on Globalization and Sustainable Business in Asia, edited by Patricia Ordoñez de Pablos, IGI Global, 2019, pp. 128-153. https://doi.org/10.4018/978-1-5225-7095-0.ch009
APA
Pandey, J. R., Jha, A., Mukherjee, S. K., & Saha, S. K. (2019). An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products. In P. Ordoñez de Pablos (Ed.), Dynamic Perspectives on Globalization and Sustainable Business in Asia (pp. 128-153). IGI Global. https://doi.org/10.4018/978-1-5225-7095-0.ch009
Chicago
Pandey, Jaya Rani, et al. "An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products." In Dynamic Perspectives on Globalization and Sustainable Business in Asia, edited by Patricia Ordoñez de Pablos, 128-153. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7095-0.ch009
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