An Evaluation of New Work Practices After the Pandemic: Crowdworking

An Evaluation of New Work Practices After the Pandemic: Crowdworking

Aslı Sezgin (Çukurova University, Turkey) and Esengül İplik (Adana Alparslan Türkeş Science and Technology University, Turkey)
Copyright: © 2022 |Pages: 16
DOI: 10.4018/978-1-7998-8856-7.ch013
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This study focuses on working life, which has an important place in the center of social changes after COVID-19. In the working life, where digital transformation has an application area, different concepts have taken their place in the literature in the important change observed with COVID-19. Digitalization made its presence felt in a process that accelerated with COVID-19. Concepts and applications that were not included in daily life practices until a few years ago are experienced today. In the study, an evaluation was made on crowdworking and related concepts, which are considered as one of these concepts. In this evaluation, digital transformation and the post-COVID-19 process were highlighted, and the motivation sources of crowdworker and crowdsourcer were analyzed through in-depth interview method.
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After the concept of “network society” (Castells, 2004) started to be discussed, new concepts have taken their place in the agenda along with the living conditions of this society. Many societies aiming to accelerate the transition to the digital literacy process accept the existence of these new concepts and create the new life order in the axis of these concepts. This digital transformation, which covers a wide area such as education and health, from the evaluation of leisure time, also changes the working life.

The effects of digital transformation on the economy, society and individuals create challenges, along with opportunities for governments and policy makers. Accordingly, OECD launched the Going Digital Project (2019) in order to uncover the opportunities in the digital age and to support proactive action by overcoming difficulties. With the project, it is aimed to inform about the effects of digital transformation in a social context. This project focuses on 7 important policies (access-use-innovation-business-trust-society-market deficit) to shape the digital future (OECD, 2019). Before the studies on the subject in the international sense, the impact of digital transformation on working life has started to be felt.

The change in employment patterns since the mid-20th century continued with a new beginning in the mid-2000s. First with the World War II, followed by the Cold War and the 1990s in the period specified as the “internet age, significant changes occurred in the employment environment. The international division of labor has increased, enabling the creation of a global working pool of information and communication technologies. Online work is now accepted as a normal process in the context of business life. “Virtual” work has become more widespread, e-mail usage has increased, and official working hours have disappeared (Huws, 2013).

While digital technologies have changed the working life, developments in productivity and growth have also been realized. In recent years, many innovative business models based on the “platform” principle have been encountered. Crowdworking platforms are also internet-based platforms with more paid employees, where intermediaries ensure the completion, coordination, and control of the business. Through these platforms, the employee can also choose his/her own task. It is possible to say that while the number of these platforms increases day by day, the type of duty defined for working life increases also. For crowdworking, which is defined as a new working environment beyond the classical employment system, studies on healthy identification and research of the environment are needed (Mrass & Peters, 2017). The task announced with crowdworking is selected by crowdworker. While the task announced for the whole group is voluntarily undertaken, each stage can be technically controlled in these new work platforms. These studies, which are carried out through the relationship between crowdsourcer and crowdworker, also bring advantages and disadvantages (Mrass, 2016).

Discussions on this new business model based on the platform principle draws attention in the post-COVID-19 working life that has been reshaped. Apart from the existing working environments, the restructuring and definition of this order, as well as the rapid arrangements for working from home and remotely, gained speed after COVID-19. Within the scope of the transformations experienced in all areas of social life and the subject of various research (Florida, .2021; Zahra, 2021; Serrano, 2020; Davies, 2021; Altier & Nicholls, 2020) after COVID-19, practices for working life should be evaluated under a separate title.

Key Terms in this Chapter

Online Freelancing: Work done online based on free time. It is the name given to remote working independently of any corporation, without an office environment.

New Work Practices: With the influence of Industry 4.0, working environments and habits shaped in accordance with new social life practices, apart from the usual working life.

Crowdwork: Work carried out by a large number of people, each contributing a small amount of labor.

Pandemic: A global epidemic that affects a large geographical area or a large part of the world.

Crowdworker: A person who works in a job run by a large number of people, each contributing a small amount of labor.

Crowdsourcing: Crowdsourcing is the act of collecting services, ideas, or content through the contributions of a large group of people.

Crowdworking Platforms: Microtask platforms are a type of web-based labour platform that provide businesses and other clients with access to a large, flexible workforce AU58: Reference appears to be out of alphabetical order. Please check .

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