In order to achieve sustainable power market-ing, two implementations of doing an audit are needed; the areas to consider and reflect on are what the government knows on agreeing desirable strategic power market-ing objective. Its implementation helps to achieve overall strategic thinking with a step-by-step approach to power market-ing on return on investment that so-called governmental power market-ing excellence on return on investment (GROI) all authors described in chapter 12. Therefore, in this chapter, the authors have a look at strategic thinking to prompt sheet on top tips. All authors would like to thank all readers of this book for the thinking skills required to think implementing statically.
TopIntroduction
Sustainability is reasonable defined by the oxford English Dictionary is the ability to be maintain at a certain rate or level the sustainability of economic growth that the pursuit of global environmental sustainability (Oxford Dictionary). Sustainability is commonly described as having three pillars; environmental, economic and social (Purvis, Mao & Robinson, 2019, pp. 681-695). For this reason, the concept of sustainability can be used to guide decisions at the global, nations, and individual levels (e.g. sustainable living) (Berg, 2019).
On the basis of the above concept definition, we are able to put applied to sustainable power market-ing used to guide decision at government and individual level in a fully functional strategic thinking. It combine with the thinking of market-ing communications can be evaluated politically and pragmatically, when thinking about the government power market-ing required for winning an election and governmental power marketing measure governmental power market-ing excellence (Adapted from Burkitt & Zealley, 2006, p. forward & pp. 1-10) on Governmental Return on Investment (GROI). That we will discuss in the chapter 12 (Next chapters). Relative to produce the following model for this chapter contents are adapted from Implementing changes, Doherty & Horne (2005)Wootton & Horne (2010).
Table• Making sense of power marketing
(Not power market-ing)
- Strategic thinking winning an election and power
procurement management
- A connection means - End theory and utility
marketing strategies model
- Personal values
- Utilities value proposition
- Instrumental benefits
- Functional outcomes → Functional benefits
- Experiential outcomes → Experiential benefits
- Psychosocial outcomes → Psychosocial benefits
- Output and process benefits
- Benefit matrix | • Making sense of power market-ing
- Strategic thinking of benefit matrix applied to:
- Broader concept of product (applied to government
include the state in state science and politics and
public administration
- A positioning strategy
- Associated additional benefits with a brand’s value
proposition that relationship among positioning
strategy and positional benefits
- A set of these linkages is more powerful for taking
action |
Evaluating to Concurrent of Making Sense of Power Marketing Real Business Matrix on Integrated Marketing Communication Tactics Taking Action
Because, this previous strategic thinking, involves formulating ideas for planning action of dealing with just text of virtual reality of the plan not building on the theme of dealing with the real world (Political campaign that influences the outcome of an election) (Pomper, 2003; Wootton & Horne, 2010, p. preface; Burkitt & Zealley, 2006, p. forward).
Of course, it is important to realize that voters base their decision on their preference and perceptions of the real world. (e.g. state of the economy, welfare state, techno-reedy marketing, the party promises affirmation) (Adapted from Benoit, 2007, p. 4). These perspectives may necessarily be an accurate reflection of winning an election and the credible of sustainable power procurement reality in governmental power market-ing excellence on ROI.