Analysis of the Quality of Relationships in the Footwear Sector: A Study of the Footwear Producers of the Province of Tungurahua, Ecuador

Analysis of the Quality of Relationships in the Footwear Sector: A Study of the Footwear Producers of the Province of Tungurahua, Ecuador

Marcela Karina Benítez Gaibor (Technical University of Ambato, Ecuador) and Juan Pablo Martínez Mesías (Technical University of Ambato, Ecuador)
DOI: 10.4018/978-1-7998-1859-5.ch005

Abstract

The objective of the study is to propose a methodology and measures for the assessment of relationship quality between producers and clients and between producers and suppliers of the footwear sector. For this purpose, a principal component factor analysis (PCA) has been applied on a sample of footwear producers of Tungurahua, Ecuador. The PCA analysis included the seven dimensions of relational coordination theory and other three dimensions, such as trust, cooperation, and satisfaction. Results show that the quality of relationships is composed by two factors, one related to communication and one related to relationships. Some changes occur in these dimensions depending on the stakeholders involved in the relationship. The scores of the components resulted from the PCA analysis were used to calculate communication and relationship indexes. Additionally, a correlation analysis has been performed showing a positive correlation between communication and relationships dimensions in both producers-clients relationship and producers-suppliers relationship.
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A Brief Analysis Of Stakeholders Theory

In recent years, companies have evolved towards processes aimed at the pursuit of satisfaction, loyalty and the establishment of sustainable relationships between suppliers, clients, producers and other individuals that influence or may be affected by the achievement of organization’s goals.

Key Terms in this Chapter

Quality of Relationships: A level of degree of relationships between an organization and its stakeholders, based on constructs such as: communication, shared goals, shared knowledge, trust, satisfaction and cooperation.

SAIKU: A software tool used to visualize the statistics of the Ecuadorian Internal Rent Service, related to tax issues.

Stakeholders: Set of individuals or organizations that have some kind of relationship with a company.

Tungurahua: One of the 24 provinces of Ecuador, located in the center of the country.

Relational Coordination: A theory proposed by Jody Hoffer Gittell that affirms that an effective coordination is achieved through high quality communication and shared goals, shared knowledge and mutual respect.

Internal Rent Service: A public autonomous institution of the government of the Ecuadorian state, created with the main objective of collecting taxes and ensuring compliance with tax legislation.

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