Analysis of the Strategies of the Nibco Company From Reynosa to Compensate Intellectual Capital During the COVID-19 Pandemic

Introduction

Over the last few years, the pandemic caused by Covid-19 has had great impacts on the various sectors of the life of the Mexican population. Since its appearance in the country during the month of February 2020, at which time the first case of contagion was detected, until the current moment, a multiplicity of effects have been documented. It should be noted that the most specific ones are directly related to what refers to the medical and health aspects, but there are also those related to lifestyle, social coexistence in various public spaces, during daily dynamics inside the home, in school education, economy, and finally in employment.

The last two aspects have widely notable implications, for disorganizing not only directly the individuals affected by the disease, but also by measurements that are imposed by the national government of Mexico and by local governments, in reference to the interruption of financial activities considered as non-essential and the so-called necessary isolation, which lies in not emerging from home. Associated with this, the interruption of airport operations that arise between countries and other logistics networks, deprived commercial operations.

The organizations of Mexico have had to confront what is an environment of uncertainty, because Covid-19 turned out to be a newfangled or perhaps an unknown disease that in an extremely hasty manner managed to become a pandemic and which, although certain vaccines have already emerged that have been applied, no real certainty is generated regarding when it will end creating an unfavorable impact related to society and the economy in general. In that period, organizations have had to make decisions that are dizzying and disruptive in order to guarantee their persistence in the market, especially if it is subject to the liquidity capacity.

Several of these decisions have been motivated mainly by the prevailing need to achieve the true survival of the various organizations, which have been to the detriment of each of the workers. They have also managed to include the partial closure of the various operations, thus reducing what accounts for the level of salaries demanded by employees, the correct cancellation of benefits that have not been considered in the law, the devaluation of the work plan, the temporary interruption of work, the instruction to carry out work at home, modifications in the line of business, the change of personnel for technology to minimize costs, among others.

There are very few organizations that have taken a direction opposite to that previously mentioned, by implementing or launching compensatory measures for the benefit of their workers, due to the various adverse health-related effects directly related to the Covid-19 pandemic, stability, and rising costs of living. One of these organizations is NIBCO, which is established specifically in Reynosa, Tamaulipas, which, in addition to the various benefits in money and in kind that it ordinarily provides to its staff for the work that is being earned, at the same time, it saw fit to achieve the generation and granting of an additional compensation scheme that results from the appearance of Covid-19.

Under this context, it is of great need to understand the various considerations subsequent to such business provisions that show that, in an increasingly complicated and insecure environment such as the one caused by the appearance of the Covid-19 pandemic, it is possible to pursue a business vision that allows the consolidation of its market approach, the care and motivation of intellectual capital, understood as the various intangible assets which maintain, over a long-term horizon, both benefits or profits, as well as the growth and market value of the organization.

Likewise, the description of the case of NIBCO and the various factors that make it viable for this organization, which forms an essential part of the maquiladora industry which is directly established on the northern border of Mexico with the United States, also has what relates to the financial and institutional capacity to be able to provide various improvements to its working team. As part of this, it is necessary to decipher whether such favorable measures are going to be expressed as a consequence of a broader motivation, of what amounts to growth in productivity and a real increase in what amounts to the market, and its solidity.