MLA
Sainz de Abajo, Beatriz, et al. "Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis." Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions, edited by Maria Manuela Cruz-Cunha and João Varajão, IGI Global, 2011, pp. 152-168. https://doi.org/10.4018/978-1-60960-765-4.ch009
APA
Sainz de Abajo, B., Díez, I. D., & Coronado, M. L. (2011). Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis. In M. Cruz-Cunha & J. Varajão (Eds.), Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions (pp. 152-168). IGI Global. https://doi.org/10.4018/978-1-60960-765-4.ch009
Chicago
Sainz de Abajo, Beatriz, Isabel de la Torre Díez, and Miguel López Coronado. "Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis." In Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions, edited by Maria Manuela Cruz-Cunha and João Varajão, 152-168. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-765-4.ch009
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