Analytic Hierarchy Process and Business Value Creation

Abstract

This chapter examines the tactical application of the analytic hierarchy process (AHP) as an instrument for decision-making to enhance business value and achieve a competitive advantage. The chapter navigates through the theoretical foundations of AHP and its practical implementation, providing readers with a comprehensive understanding of how this methodology can be effectively employed in various business scenarios. Furthermore, the chapter examines real-world case studies and practical examples, showcasing instances where organizations have successfully utilized AHP to prioritize strategic objectives, allocate resources, and optimize decision-making processes. By elucidating the strategic significance of AHP in business value creation, the chapter contributes valuable insights for both academics and practitioners seeking innovative approaches to strategic analytics.