MLA
Perumal, Elantheraiyan, et al. "Analyzing the Influence of AI Technology on Retail Investor Approaches in Stock Market Analysis." AI Marketing and Ethical Considerations in Consumer Engagement, edited by Arjun J Nair, et al., IGI Global Scientific Publishing, 2025, pp. 285-306. https://doi.org/10.4018/979-8-3373-3476-9.ch014
APA
Perumal, E., Subash, R., Rafida, N., & Ganesh R., S. (2025). Analyzing the Influence of AI Technology on Retail Investor Approaches in Stock Market Analysis. In A. J Nair, S. Manohar, A. Mittal, & N. Patwa (Eds.), AI Marketing and Ethical Considerations in Consumer Engagement (pp. 285-306). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-3476-9.ch014
Chicago
Perumal, Elantheraiyan, et al. "Analyzing the Influence of AI Technology on Retail Investor Approaches in Stock Market Analysis." In AI Marketing and Ethical Considerations in Consumer Engagement, edited by Arjun J Nair, et al., 285-306. Hershey, PA: IGI Global Scientific Publishing, 2025. https://doi.org/10.4018/979-8-3373-3476-9.ch014
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