MLA
Roy, Souvik, and Santanu Mandal. "Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1148-1170. https://doi.org/10.4018/978-1-5225-5187-4.ch059
APA
Roy, S. & Mandal, S. (2018). Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1148-1170). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch059
Chicago
Roy, Souvik, and Santanu Mandal. "Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1148-1170. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch059
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