The Ape that Used E-Mail: An Evolutionary Perspective on E-Communication Behavior

The Ape that Used E-Mail: An Evolutionary Perspective on E-Communication Behavior

Ned Kock (Texas A&M International University, USA) and Vanessa Garza (Texas A&M International University, USA)
DOI: 10.4018/978-1-60566-110-0.ch017
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

This chapter reviews theoretical research on e-communication behavior, identifying two main types of theories: technological and social. Based on this review, it provides the rationale for the development of a new theory that is neither technological nor social. The new theory is based on evolution theory, whose foundations were laid out by Darwin. Three theoretical principles are developed from evolution theory: media naturalness, innate schema similarity, and learned schema variety. The chapter concludes by illustrating how the theoretical principles can be used as a basis for the development of a simple predictive model in the context of an online broker.
Chapter Preview
Top

Introduction

Given the title of this chapter, it is prudent to begin it with a clarification. This chapter is not about a chimpanzee or gorilla that used e-mail. It is about a much more modest (no chimpanzee or gorilla has ever been shown to have been able to speak intelligently, much less send and receive e-mail) yet important topic, namely the multimillion-year development of our biological apparatus for communication and how it affects electronic communication (e-communication) behavior.

Complete Chapter List

Search this Book:
Reset