Application of SMAC Technology

Abstract

The current digital age is primarily driven by four technology forces namely, Social Media, Mobility, Analytics and Cloud computing. These technologies continue to evolve and shape the digital world, giving people and businesses newer experiences and opportunities that they were not exposed to in the past. Digital technology has the potential to change the world significantly which in turn has a disruptive impact in the world of business. Hence, ‘digitizing' its business must be one of top priorities in the medium and long term of every business to ensure a successful future. This chapter begins with by defining each of the four technologies, its benefits and what it means to the key stakeholders in the healthcare business. It also covers many use cases of SMAC with a specific focus on clinical development and pharmacovigilance. The later part of the chapter lays the foundation for setting up a SMAC organization including key strategies, conceptual framework, technology and regulatory compliance considerations.