Application of Web-Based Geographical Information System (GIS) in E-Business

Application of Web-Based Geographical Information System (GIS) in E-Business

Somnath Chaudhuri (Maldives National University, Maldives)
DOI: 10.4018/978-1-5225-0143-5.ch023
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Abstract

This research paper discusses about the application of Web-Based Geographical Information System (GIS), an ICT tool for electronic business; particularly through Internet, with a future plan to develop e-promotion and strategic marketing by implementing Web GIS tools for Geobusiness. In the context of e-business, this present study penetrates the usage of GIS to disseminate maximum level of information to the customers. On the other hand, it depicts the growing incorporation of GIS in target marketing, business management, and strategic decision-making processes. It discusses how this modern Geospatial Information Technology (GIT) tool is used for collecting and analyzing information for the efficient and effective management and promotion of e-commerce. Geographical Information System (GIS) is the fundamental science and technology for Geo Design, a systematic methodology of Geographic planning and decision making. Web GIS is the modern technology for capturing, storing, retrieving, mapping and analyzing spatial and non-spatial geographical data in the digital format over the internet. It provides all the GIS functions over the Web, these functions can, in turn, be applied in various sectors of e-business. This paper highlights on the technical aspects of Web GIS for strategic planning, daily business operations, supply chain management, marketing, customer service, improving efficiency and attaining competitive advantage for business organizations.
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Objectives Of The Study

This research paper discusses about the application of Web-Based Geographical Information System (GIS), an ICT tool for electronic business; particularly through Internet, with a future plan to develop e-promotion and strategic marketing by implementing Web GIS tools for Geobusiness.In the context of e-business, this present research work penetrates the usage of Web GIS to disseminate maximum level of information tothe customers, at the same time allowing the companies to visualize where theirpotential customers arelocated by analyzing demographic, economic, psychographic, market characteristics for the right customer just on a click. Thus, providingsupport for strategic planning, supply chain management, online marketing techniques, improving efficiency and attaining competitive advantage for the business organizations.It discusses how this modern GIT system is used for collecting and analyzing the business information and effectively contributing in business decision-making process.

Key Terms in this Chapter

GIT: Geospatial Information Technology is a collection information communication tools used to capture, store, transform, manipulate, analyze, and produce information related to the surface of the Earth. This data may exist as maps, graphs, 3D virtual models, tables, and/or lists. Example: GIS, GPS etc.

Business-to-Customer (B2C): Business-to-Customer retailing part of e-commerce on the Internet.

GIS: Geographic Information System is one of the most popular tools of GIT. It is the modern technology for capturing, storing, retrieving, manipulating, mapping and analyzing spatial and non-spatial geographical data in the digital format. GIS is the information system that provides functions including visual 3D presentations about any geographical locations, advanced analysis etc. of digital geospatial information by processing them in an integrated manner.

OGC: The Open Geospatial Consortium (OGC) is an international industry consortium of 517 companies, government agencies and universities participating in a consensus process to develop publicly available interface standards. http://www.opengeospatial.org/

ICT: Information and Communication Technologies, it refers to technologies that provide information through telecommunications. ICT and Information Technology (IT) are more or less similar, but ICT focuses primarily on communication technologies. This includes the Internet, wireless networks, cell phones, satellite systems and other communication mediums.

Business-to-Employee (B2E): Business to Employeecoversall that businesses do to attract and retain efficient employees in a competitive market, such as belligerent recruiting policies, benefits, education,chances, working hours, and employee authorization strategies.

Business-to-Government (B2G): Business to Government is the businesses that government agencies can use central Web sites to exchange information and do business with each other more efficiently than they usually can off the Web. Business to Government also includes the payment of online applications and databases designed especially for use by government agencies.

Business-to-Business (B2B): Business to Businessis the exchange of products, services or information between businesses, rather than between businesses andcustomers or consumers.

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