Application of Web-Based Geographical Information System (GIS) in E-Business

Application of Web-Based Geographical Information System (GIS) in E-Business

Somnath Chaudhuri (Maldives National University, Maldives)
DOI: 10.4018/978-1-5225-5187-4.ch033
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Abstract

This research paper discusses about the application of Web-Based Geographical Information System (GIS), an ICT tool for electronic business; particularly through Internet, with a future plan to develop e-promotion and strategic marketing by implementing Web GIS tools for Geobusiness. In the context of e-business, this present study penetrates the usage of GIS to disseminate maximum level of information to the customers. On the other hand, it depicts the growing incorporation of GIS in target marketing, business management, and strategic decision-making processes. It discusses how this modern Geospatial Information Technology (GIT) tool is used for collecting and analyzing information for the efficient and effective management and promotion of e-commerce. Geographical Information System (GIS) is the fundamental science and technology for Geo Design, a systematic methodology of Geographic planning and decision making. Web GIS is the modern technology for capturing, storing, retrieving, mapping and analyzing spatial and non-spatial geographical data in the digital format over the internet. It provides all the GIS functions over the Web, these functions can, in turn, be applied in various sectors of e-business. This paper highlights on the technical aspects of Web GIS for strategic planning, daily business operations, supply chain management, marketing, customer service, improving efficiency and attaining competitive advantage for business organizations.
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Objectives Of The Study

This research paper discusses about the application of Web-Based Geographical Information System (GIS), an ICT tool for electronic business; particularly through Internet, with a future plan to develop e-promotion and strategic marketing by implementing Web GIS tools for Geobusiness.In the context of e-business, this present research work penetrates the usage of Web GIS to disseminate maximum level of information tothe customers, at the same time allowing the companies to visualize where theirpotential customers arelocated by analyzing demographic, economic, psychographic, market characteristics for the right customer just on a click. Thus, providingsupport for strategic planning, supply chain management, online marketing techniques, improving efficiency and attaining competitive advantage for the business organizations.It discusses how this modern GIT system is used for collecting and analyzing the business information and effectively contributing in business decision-making process.

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