MLA
Cabrita, Maria do Rosário, and Miriam Cabrita. "Applying Social Marketing to Healthcare: Challenges and Opportunities." Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2014, pp. 78-97. https://doi.org/10.4018/978-1-4666-4430-4.ch004
APA
Cabrita, M. D. & Cabrita, M. (2014). Applying Social Marketing to Healthcare: Challenges and Opportunities. In A. Kapoor & C. Kulshrestha (Eds.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 78-97). IGI Global. https://doi.org/10.4018/978-1-4666-4430-4.ch004
Chicago
Cabrita, Maria do Rosário, and Miriam Cabrita. "Applying Social Marketing to Healthcare: Challenges and Opportunities." In Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, 78-97. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4430-4.ch004
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