Are You Pondering What I Am Pondering?: Eccentric Consideration on Strategic Management

Are You Pondering What I Am Pondering?: Eccentric Consideration on Strategic Management

Andrea Aparo von Flüe (Sapienza University of Rome, Italy)
DOI: 10.4018/978-1-5225-2151-8.ch004
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This chapter deals with something which is widely spoken about, and very little know: Strategic Management. Following an evidence based approach, the author objective is to explain why Strategic Management is a scale invariant process that allows who uses it to identify possible and plausible solutions to complex issues. Some of the basics and analyticals of strategic management, such as strategic planning, SWOT analysis, Scenarios, are going to be described in detail. Detailed considerations will be presented on the issue of time and timing, a fundamental parameter that is too often neglected or taken as granted. The importance of strategic management to allow organisations to learn, change and evolve will be described. Some considerations on the importance of using the proper representation of the organisation's structure will be presented.
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Strategic Management in the recent years has been strong on analysis, but weak on results. Its toolbox has been packed with dozen new paradigms, approaches, rationales, beliefs. Great deal of attention has been given to shareholder value, and finance drives planning in many companies. Strategic management has problems. If one prefers it has a big problem made of a set of sub-problems. In this essay these components will be defined and analysed. Let us start with the problems, then the authors shall describe the elements than, properly combined, may bring solutions, eventually.

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