Are You Pondering What I Am Pondering?: Eccentric Consideration on Strategic Management

Abstract

This chapter deals with something which is widely spoken about, and very little know: Strategic Management. Following an evidence based approach, the author objective is to explain why Strategic Management is a scale invariant process that allows who uses it to identify possible and plausible solutions to complex issues. Some of the basics and analyticals of strategic management, such as strategic planning, SWOT analysis, Scenarios, are going to be described in detail. Detailed considerations will be presented on the issue of time and timing, a fundamental parameter that is too often neglected or taken as granted. The importance of strategic management to allow organisations to learn, change and evolve will be described. Some considerations on the importance of using the proper representation of the organisation's structure will be presented.