Artificial Intelligence and Machine Learning in Business Applications

Artificial Intelligence and Machine Learning in Business Applications

Namita Mishra (I.T.S. School of Management, Ghaziabad, India), A. V. Senthil Kumar (Hidnusthan College of Arts & Science, India), Leena Jenefa (Hindustan Institute of Technology and Science, India), Harsh Kumar (I.T.S. School of Management, Ghaziabad, India), S. Neelima (KPR College of Arts Science and Research, India), and Jyoti (I.T.S. School of Management, Ghaziabad, India)
Copyright: © 2025 |Pages: 28
DOI: 10.4018/979-8-3693-9586-8.ch001
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Abstract

The use of artificial intelligence and machine learning techniques is going in fast level of growth. As in this competitive business environment, business houses are bounded by providing prompt services so the use of upgraded technologies are necessary from time to time, the use technologies are also increasing to provide the more sophisticated facilities to the users. This research paper aims to find out the current state and future growth possibilities of artificial intelligence (AI) technologies in various aspects of business operations. Specifically, on decision-making processes, customer service. The study utilizes a comprehensive review of relevant literatureto provide insights into the aspect, challenges, and potential risks associated with the integration of AI in business operations.
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