MLA
Kaplan, Andreas. "Artificial Intelligence, Marketing, and the Fourth Industrial Revolution: Criteria, Concerns, Cases." Handbook of Research on Applied AI for International Business and Marketing Applications, edited by Bryan Christiansen and Tihana Škrinjarić, IGI Global, 2021, pp. 1-13. https://doi.org/10.4018/978-1-7998-5077-9.ch001
APA
Kaplan, A. (2021). Artificial Intelligence, Marketing, and the Fourth Industrial Revolution: Criteria, Concerns, Cases. In B. Christiansen & T. Škrinjarić (Eds.), Handbook of Research on Applied AI for International Business and Marketing Applications (pp. 1-13). IGI Global. https://doi.org/10.4018/978-1-7998-5077-9.ch001
Chicago
Kaplan, Andreas. "Artificial Intelligence, Marketing, and the Fourth Industrial Revolution: Criteria, Concerns, Cases." In Handbook of Research on Applied AI for International Business and Marketing Applications, edited by Bryan Christiansen and Tihana Škrinjarić, 1-13. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5077-9.ch001
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